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An Insider’s Guide To Small Business Success. There is no such thing as a dumb business question. OK, that's not exactly true. There are dumb business questions and I do get quite a few of them. Not through this column, of course. People intelligent enough to actually use a computer and surf the World Wide Web would never submit dumb questions now, would they. Do you have a great idea for an amazing new online product that you think will be the greatest thing since sliced bread? How can you tell if your idea is worth gambling on?

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